Gents,

I hope you had a lethal weekend.

The video above covers the future direction of The Lethal Gentlemen’s Club.

For those of you who are currently paid substack members (or decide to be by the end of 2027)…

You will get access to new platform I have built to house all of the protocols in the following categories (this is a direct screenshot from the platform):

The biggest issue I have had with Substack is lack of structure and system order, so I have decided to build my body of work in a place where I can easily segment things into specific categories.

These domains will be:

• Diagnostics and Testing

• Durability Training

• Performance Nutrition

• Recovery & Stress Regulation

• Injury Reconditioning

• Lifestyle Architecture

Once we go into 2027, club access will be $499 per year.

For paid Substack members, you will have access at the current rate you are now paying.

I wanted to do this to reward those of you that have been here from the start, and to ensure that your subscription still means something as I continue to put more of my focus toward building The Lethal Gentlemen’s Club.

Once I complete the full bridging process, I will still be posting free & valuable articles on Substack just to continue delivering high quality emails directly to your inbox.

Everyone who is currently a paid stack member will also get access to The Peak Potential Protocol & The Lethal Physique Protocol (~$150 of value) as part of member access.

Appreciate your continual support and if you have enjoyed what I have released so far, this is taking things to the next level.

The access link to The Lethal Gentlemen’s Club will be here for paid subscribers:

Read more

Bruce Wayne symbolises human potential: the resilience to rise from suffering, the will to overcome fear, and the discipline to devote oneself to an ideal greater than oneself.

There is a version of you that exists that is sharper, more durable and closer to the Bruce Wayne Archetype than you currently are.

There are 3 fundamental skillsets one must develop to close the gap between who you are and who you’re capable of becoming.

I credit the development of these skills to help me overcome my multi-year shoulder injury, build my business and now juggle becoming a father.

Not only will I share these skillsets, but I will also provide you with a specific tool you can use to become a better operator and sharpen your skillset by 1% each day.

FOCUS

In 2026, focus is arguably the most valuable, yet rarest skill a man can possess.

Social media, streaming, video games, emails and a barrage of notifications are all competing for our most valuable resource: our attention.

In 2004, people averaged an attention span of two and a half minutes before switching screens. Later research? Just 47 seconds.

A 2025 review covering nearly 100,000 people linked heavier short-form video use with poorer attention and impulse control.

And a US survey found people reported checking their phones 186 times a day, roughly every five waking minutes.

Most men can’t even eat a meal without a screen in front of them.

The man who can control his attention and stay focused on his mission has an edge.

That’s exactly what makes Bruce Wayne so impressive.

He has every distraction most men dream of. Unlimited money. Supermodels. Every party, every luxury, every temptation in Gotham, one phone call away.

And he ignores almost all of it.

The billionaire playboy is just a mask. At his core, Bruce Wayne is the epitome of absolute focus.

His physique, his intelligence, his capability… all of it exists because, for years, he pointed his attention at one mission and refused to let anything pull it away.

I genuinely believe the biggest differentiator in the next 10 years is whether you can focus or not. This could be:

• Not being addicted to rubbish social media or content

• Not jumping from money making opportunity to the next ‘gold rush’ (AI maximalists I am talking to you)

• Not allowing gambling & drugs to derail your path (have seen this impact so many men, particularly in Australia).

If you endeavour to become a Modern Renaissance Man, it’s a necessity to have this level of focus. Otherwise how do you expect to manage a life that blends business and career success, your health and fitness, socialising and experiencing the world?

Replacing your doomscrolling with more enriching hobbies and side quests will exponentially improve your life.

Subscribe now

LETHALITY

Skill two is Lethality.

Bruce Wayne is the embodiment of this exact skill.

He is in peak human condition. Strong, explosive, conditioned and durable. And he looks like it too.

Bruce Wayne also has what I call refined aggression.

He has complete control over his ability to inflict violence, so much so that he refuses to kill as Batman.

This distinction is crucial and a key philosophy of the lethal gentleman archetype I speak about.

There is a massive difference between a man capable of violence who doesn’t use this capability, versus someone who is weak and harmless.

It’s no secret I have extensive training systems around this exact concept, and even have a full Lethal Physique Guide, on YouTube, which goes into more detail than I ever could in a single article… But the compounding benefits of learning a martial art can be life changing for many.

VERSATILITY

Skill three is versatility. Because being capable in one area doesn’t mean much if you’re out of your depth everywhere else.

I break this down into three parts.

First is proficiency: building valuable skills that work together.

Bruce Wayne doesn’t just know how to fight. He combines martial arts, detective work, technology and business to do what he does as Batman.

For you, it’s about developing skills that complement each other, rather than getting good at random things.

Second is adaptability. Can you handle yourself outside the environments you’re comfortable in?

Bruce can negotiate a deal, work a room at a black-tie event and hold his own against elite fighters.

You might feel at home in the fight gym. But put you across the table in a business negotiation, can you bring that same composure?

And third is freedom. Having more control over your time, your income and how you live.

Now, Bruce inherited billions. Obviously, that helps. But you don’t need his bank balance to start creating more options for yourself.

For me, that’s meant building my own business. For you, it might mean developing skills that let you negotiate more flexibility, or saving enough money to leave a job you hate.

The point isn’t that everyone needs to become an entrepreneur. It’s that your abilities should help you build a life you actually want.

If you get one take away from the video I curated it’s that you shouldn’t see archetypes like Bruce Wayne as a fictional character, but who you would become if you took relentless action, stopped making the same excuses as to why you’re not the man you want to be & live up to your peak potential.

Gentlemen, I hope you’ve had a lethal weekend.

I’d like to announce a very special newly appointed member of the Lethal Gentlemen’s Club.

This member’s gone through a very strict 9-month onboarding process, but we’re very lucky to have him here.

On the 10th of September, my son was born.

The entire experience itself was one of the most raw, fulfilling, and special moments I’ve ever had.

It’s also taken me to a new gear of ambition, drive, and motivation to give him all the opportunities that I possibly can.

I started this entire business as a resource that I wish I had growing up.

High-level education is one of the most valuable assets, particularly in 2026.

And now, what I’m building is not only an educational resource for you all, but also for my family.

We’re in such a unique time in the world where I can document everything that I’m learning, and my son has access to this as he grows up.

Some of the most touching messages that I’ve gotten from you guys have been about reading my pieces of work as a family.

I’ve had fathers message me and say that they have shown their child all of the works that I’ve curated. Additionally, I’ve had teenage and adult men who have bonded through some of the articles that I’ve written about as well.

I never knew that I would be able to have this sort of impact with people all over the world who, at one point, were complete strangers. It just shows the power of building a global syndicate.

I have so much respect for anybody out there who not only wants to pursue business and career success and who wants to stay in shape, but also wants to be a present father. I think doing all three things simultaneously is one of the hardest things you can possibly do.

But in my eyes, it’s probably one of the most rewarding and worthwhile things you can do as well.

The way that I look at it is that having competency, skill, and capability in all of these different domains would make you such a strong role model for your family unit.

Now, I’m only a month into this journey, but if you would like me to discuss more about my journey of fatherhood as I progress through this new chapter of my life, please let me know.

This will definitely stress and pressure test a lot of the things that I preach about on this substack.

I’m very grateful and appreciative of everybody’s support of my work. You all allow me the opportunity to be with my son at home as much as possible. This luxury simply wasn’t the case for my dad, who had to work overtime in order to support the family.

And I don’t take this opportunity for granted, no matter how hard I’ve had to work to get here.

I think it’d arguably be even harder for me to do this if I was working down a standardized career path. I have a lot of respect for those of you that are doing this whilst raising a family.

What I don’t want to happen is to use my son as an excuse for complacency.

see, a lot of people put their foot off the gas, particularly around their health, as soon as they have a son. By the way, that is the way that I look at it: I wish to be a role model across multiple domains so that he doesn’t have to look externally for those role models

most of the role models out there, particularly on the internet, are such poor examples for men. They promote toxic red pill culture and a variety other rabbit holes that I went down growing up, which I regret.

I’m going to be doing my very best to be an example of someone who can successfully juggle all of these different domains: running a business, still training, still being a present father. I’m not saying at any point that this is an easy feat by any stretch of the imagination, but I think it’s one that is worth pursuing.

There are going to be several changes, not only to the way I structure my business moving forward, but even where we decide to live now that we have a family unit in place.

As part of Lethal Gentlemen’s Club, I also endeavour to help other men out there that are going through the same process of fatherhood as I am.

I now look at my role as not only someone that helps educate those of you that strive to be modern Renaissance men, but also helps guide the up and coming generation.

Once again, if you have any specific questions around the fatherhood piece, please let me know. If that isn’t something of interest to you guys, I’ll purely focus on the health and fitness domain (working on some projects in the background which you will all love).

Thank you for your patience over the last month. I know my output on Substack in particular hasn’t been super high, but I’ve just tried to soak up as much of the first moments with my son as possible. For those of you that have reached out and given their best wishes, thank you so much. It means a lot to me.

J.Krucial.

A common theme among ambitious men is one thing…

They want to have it all.

They want to reign supreme in multiple arenas of life…

They can’t stand the thought of being average, in anything for that matter.

They don’t want to be one dimensional.

This is a common pattern with everyone I speak with who reads some of the Lethal Gentlemen’s Manifesto work.

They want to run a business or have a high quality career, want to train martial arts, perform at a high level in the gym, have an affluent social network & experience the best life has to offer.

Most people don’t want this.

They are happy & content being one dimensional.

Maybe ambition is a curse?

Specialising in 1 thing, being decent at it, and calling it a day…

So to find advice on building multiple skillsets simultaneously and cramming all of this into a life is one of the most challenging tasks you can set for yourself.

I’ve experienced this multiple times, my interests in martial arts, golf, tennis, swimming, sprinting, running my own business for 5 years, having a new born on the way, juggling friends and family, travelling and experiencing the world….

There’s been multiple times I have been overwhelmed, exhausted and frankly burnt out by the pursuit of my ambitions.

So if you have felt the same way, you’re not alone here.

In this piece, I’m going to share with you a sustainable approach that I’ve found works for the modern renaissance man: someone who has multiple interests but seemingly not enough time to pursue them all.

I’m also going to further define what I deem a modern Renaissance man to be and compare and contrast that to Renaissance men of times gone by.

TIMES HAVE CHANGED & MEN MUST ADAPT…

It’s no secret that 2026 is far different to the classical Renaissance times.

Therefore, the Stoics, the philosophers of times gone by, don’t have as much potency when it comes to navigating the terrains of modern times.

Things such as learning Latin, painting murals, or any of these other more traditionalist Renaissance skill sets are far less valuable in the current climate.

This is not to say that being well-rounded and pursuing artistic passions is not a value. If you genuinely want to learn a new language or pick up some sort of artistic expression, by all means, you should fully pursue these interests that you have.

But what I primarily want to focus on for this piece is taking the Renaissance approach of being diverse and multi-skilled, but focusing more so on skill sets, interests, and areas that increase the probability of a modern man’s success & fulfillment in their life.

There are three categories that I believe to be incredibly valuable as a modern man who wants to be well-rounded.

We can categorise this man into:

THE ATHLETE

It’s no secret that I’ve been pushing against the bodybuilding movement for quite some time now.

I have no beef with the bodybuilding industry. I, in fact, have my own father and uncle that competed at a very high level in Australia at this very sport. I know that it’s demanding. I know that it takes a lot of grit, hard work, and it can be very, very difficult at the highest levels.

However, in 2026, the world has shifted into such a bizarre cosmetic culture, even for men, to where they’re getting facial reconstructive surgeries and being absolutely obsessed with looksmaxxing to an unhealthy degree.

My stance is it’s a much healthier approach to view the physical vessel and the training of that physical vessel as someone who is an athlete.

This is not the complete dismissal of aesthetics and appearance. However, greater emphasis for the modern renaissance man should be on using physical training as a means of capability.

Once you learn the basic patterns of lifting weights, there’s diminishing returns on spending further time obsessing over whether you need to supinate at 20° or 25° for a bicep curl.

I’ve always preached the acquisition of skills that are also physical in nature. For example:

• learning how to swim

• learning how to hike and mountaineer

• learning how to sprint, run, throw, and carry

All of these different skill sets will still yield an impressive physique. However, the physique itself is not the main focus. It’s having a real-world capability.

I don’t know about you, but I never want to have to say no because of some physical limitation that I haven’t trained for, no matter how old I am.

I see guys throw the towel in at 30 years of age. They stop playing sports, they stop doing anything remotely athletic, and they wonder why their bodies feel fragile and why they simply can’t do what they did when they were younger.

My substack is absolutely littered with physical training advice, so I won’t get into that for this proponent of the article. However, viewing yourself as an athlete instead of a casual gym goer who wants a bit of muscle also just gives you a lot more longevity in the fitness and physical space.

There’s always a new physical skill to learn, whether that’s diving, shooting, spear fishing, riding a motorcycle, or mountain biking. Learning and trialing a bunch of these different physical skillsets is going to give you far more consistency and longevity in the enjoyment of physical fitness.

I can’t count the amount of times where I got absolutely sick of physical training because all I did was monotonous, boring bodybuilding splits. We all know the number one indicator of health long term is finding something that you genuinely enjoy. There may be some of you out there that love bodybuilding, and that’s okay, but for those of you that aren’t in that boat, there are much more enjoyable things that you can do.

THE ARTIST

The artist’s portion of the modern renaissance man is often the most overlooked.

Most men will intuitively go to the gym and work on their career or business. However, the artist portion of this archetype is just as valuable.

Whether you like it or not, humans are moved by storytelling, photography, aesthetics, and brand. All of these create such asymmetric influence on the world. This is why “influencers” and celebrities are so wealthy because of their ability to transfer ideas into the minds of their audience and create demand.

You see that now, where everybody wants a “personal brand”.

The reality is, every single one of you reading this article is reading it because of the way I have put an aesthetic spin on the topics that I discuss. They give you a certain feeling: the way that I write, the imagery that I use, the design elements that I use. That’s been able to be conveyed across multiple social media platforms.

Having an eye for aesthetics is something that some of the biggest business moguls of times gone by have also really appreciated. Gianni Agnelli, previous owner of Fiat and, is a pinnacle example of this.

Creativity and artistic expression are also something that is not too far removed from business. If we look at the main mechanisms of business, it’s fundamentally creative problem-solving. If you can create solutions that are superior to the market’s solutions, you then have a very prosperous business if it’s marketed, sold, and fulfilled successfully.

So don’t sleep on your artistic expression, whether that be through the music that you listen to, whether that be designing a brand of your own. Each of these different elements tends to be one of the more occluded skill sets that are lacking in the modern man, who is just purely focused on gym plus business.

THE BUSINESSMAN

Unfortunately, in the age of social media, the term entrepreneur has been given a bad connotation.

For this reason, I prefer to use the term “businessman.”

We are all heavily aware of the fact that money plays a huge role in the quality of life, not only for our own lives but for our families as well.

The hardest balance that I’ve found, not only within my own life but in clients I consult with, is having financial success but minimizing the downsides of being an absent boyfriend, husband, son, grandson.

The more obsessed you are with the acquisition of finances, the less available you become in other domains of your life.

I’ve also seen significant diminishing returns in living a life purely for the acquisition of capital.

So for this reason, the modern renaissance man’s focus when it comes to business is having it serve him and not being a slave to the dollar.

I say this as someone who has spoken with so many successful men in business who hate their station in life, who are just as miserable as they would have been had they stayed at their job that they hated.

For that reason, in the context of this article, the businessman is someone who uses money as a vehicle to get what he wants out of life.

Now, everybody reading this is going to have a different by the way and driving force for why they either work a particular job or run a particular business.

A common tenant that I see within the business world, or why many people start, is for autonomy over their scheduling. Now, this may seem like a small thing to comment upon. However, a majority of people that I speak with were simply fed up with having to ask for permission to go away on holiday, to only have a certain amount of weeks a year where they had that “freedom.”

Even if the business they currently run is more stressful, has higher pressure, and they technically don’t know where their next dollar is coming from, they would rather go through all of these trials and tribulations and adversity in order to maintain their sovereignty.

In my view, a modern Renaissance man has as much voluntary control over his schedule as possible. He has the ability to leverage different currencies, different geographical locations, and not necessarily have to play the rat race if he so chooses.

An example of this in my life is the current transition that I’m looking to make. The city has served me well for the years that I’ve spent in that domain; however, the city has also changed drastically, and it may be the same case for some of you reading this piece.

I’m far more attracted to coastal living. It suits my training schedule. It allows me to swim in the open ocean. It’s a healthier lifestyle for me and my future family. With that, it’s also a more economically viable decision for me and my family as well.

because I have full control and autonomy over the way that I earn money, I don’t need to be restricted to the city in order to maximize my upside of salaried potential. The caveat to this is that it depends on what industry you’re working in. If you’re in things such as private equity or high-end law, these rules don’t necessarily apply to you.

For someone like me who was in the health space as a physiotherapy practitioner, the income was incredibly capped, first and foremost. Secondly, the amount of work that was necessary in order to earn that salary was disproportionate.

I’m not saying that everybody should be running an online business or a business at all, for that matter. However, being able to have global reach, being able to have full locational autonomy, these are things that have significant leverage and are very much a modern skillset to develop.

The prerequisite skill sets as a businessman in the modern Renaissance era are going to be the ability to market and sell, to distribute ideas and curate influence based on these ideas. We live in a time where you can be mentored or learn from some of the best practitioners on the entire planet, even if they don’t live remotely close to where you are.

Compare that to the Renaissance period, where a lot of these men would have to travel far and wide in order to acquire these new skills. We’re in a period of time where skill acquisition itself can be far more streamlined and made much more efficient. This, if anything, gives us a far greater opportunity to develop a very wide array of skills and be even more diverse than someone that was born in that era.

ARCHETYPE APPLICATION

STEP 1: THE 4 DOMAINS OF THE MODERN RENAISSANCE MAN

So now that I’ve discussed these three different elements of a modern Renaissance man, how does one apply that practically within their lives?

The most successful strategy that I’ve found that works in practice, particularly for those of you that have multiple interests, multiple skills that you want to develop, and multiple different areas that you wish to excel at, is periodizing.

the same way an elite athlete would structure their training, lifestyle, recovery, etc., in their daily life, we want to use this same skill set and apply it to four different domains:

1. Physical

2. Monetary

3. Social

4. Experiential

I’ve methodically chosen these four different areas because, once again, I often see guys doing a really good job at one or two of these different areas, but without the others, they become a far less well-rounded individual.

For example, many businessmen neglect the importance of social interaction. They often will comment on their lives being isolated and lonely. I think this is just a design of placing yourself within an ivory tower.

Additionally, many men wait until they’ve “made it” before they then pursue interesting hobbies, go on expeditions and adventures, and do the very thing that will prevent them from burning out in the first place from a business perspective.

STEP 2: PERIODIZING YOUR AMBITIONS

I previously spoke about the elite athlete’s approach to periodization. Now, in my experience, people do one of two things:

1. They either set a goal that is far too lofty and far too large and far too future-driven (for example, 10-year goals, 20-year goals, etc.). These can be important to give you some context; however, if they’re too far away, the feedback loop is too distant.
   

2. They’re too short-sighted, and they don’t give you enough room to really make significant progress.

The sweet spot that I’ve found for not only myself but for clients alike is a 12-week peak cycle. The reason I’ve chosen this is that we see this in multiple different areas, not only within business but also in nature. We’re all privy to the fact that business quarters approximate 12 weeks.

Much like this 12-week cycle in business, we see this 12-week cycle seasonally when it comes to summer, autumn, winter, and spring.

For that reason, it makes logical sense to use these cycles and leverage them due to the duration being long enough to get significant progress made but also short enough to have laser focus across that time period.

The magic of this is then having a focus in each of the four domains that I mentioned above in this 12-week cycle, so that you’re actually making meaningful progress and actualizing your potential.

EXAMPLE IN PRACTISE:

To keep this article relatively brief, I’m going to explain this using a clear example. As I mentioned before, I have interests in martial arts, golf, tennis, swimming, sprinting, Olympic weightlifting, and athletic development in the gym.

If I try to train all of these qualities simultaneously, I’d simply just be average at all of them and not have meaningful enough skill acquisition sessions to make an impact.

So what I’ve done is I’ve compiled these physical activities that I wish to learn into specific seasons.

For example, winter time is miserable for both tennis and golf unless you’re playing indoors. As a result, I tend to opt for more indoor-based activities, such as martial arts and pool swimming, in the winter time, as well as focus on an anabolic adaptation cycle from a training perspective.

This also governs how I focus on nutrition. I think one of the worst ideas is to do an aggressive cut in winter simply because the weather’s cold. The last thing your body is going to want to do is peel off fat. Why not leverage the fact that winter is a time for growth and set up your nutrition and calories accordingly.

You’ll notice a theme here with how intentional I am about structuring the way I pursue skills, business, and the other domains of my life.

I believe the biggest difference between someone who’s ambitious that makes it and who doesn’t is how intentional they are with their time, with their execution of their plan, and how much focus they have throughout the year.

This 12-week periodized approach allows me to not try to cram so many different skills in simultaneously and inevitably be frustrated with the fact that not only do I not have the time for all of these different things, but I also am not improving the way that I would like (because I’m simply trying to spread myself too thin).

I hope this piece gave you some unique insights into how to modernize all of the best qualities of the Renaissance period, but also gave you practical and actionable steps in order to become the man you want to be.

I’ve gone into significantly more detail around this concept in my Peak Potential Protocol, which you can access by clicking this link.

J.Krucial

What do men like George Heaton, Dom Iacovone & Greg Lavecchia all have in common?

It’s not that they all run successful 9 figure brands.

It’s not that their companies are collectively worth a billion dollars.

And it’s not the fact they all have strong personal brands & are role models for up & coming businessmen…

It’s that these men live like professional athletes.

Their training, nutrition & recovery are all dialled no differently to someone like Cristiano Ronaldo.

They understand health is their billion dollar asset that should be protected as viciously as their profit margins.

They understand that building their bodies isn’t just about having a six-pack, but to build a durable body that can handle pressure, stress & the unpredictability of building a legitimate company.

We’ve seen this same approach taken by Jeff Bezos, from pencil neck to jacked billionaire.

And Mark Zuckerberg, from awkward tech nerd to someone who trains martial arts, surfs & appreciates the importance of elite health.

If some of the most successful men on the planet are prioritising this, then shouldn’t you?

In this article, I’m not only going to prove to you that every businessman, founder & entrepreneur is an athlete, but I’ll also give you three actionable pillars you can start applying today, to do exactly that.

BUSINESS & SPORTS ARE BOTH IN THE ARENA

I’m not saying you should live like an athlete as some kind of cute analogy.

Any man who works in competitive field, runs his own business or is paid based on his performance is already a form of athlete for these 3 reasons…

1. YOU HAVE COMPETITORS TRYING TO TAKE WHAT YOU’RE BUILDING

An athlete has an opponent across the field actively trying to dominate them.

Businessmen have the same level of competition, if anything it’s more ruthless.

Whether that is lawsuits, having your intellectual property blatantly copied - which I have had happen to me many times, but you can’t teach this sauce ;).

The arena of business is as competitive and cut throat as it gets, and if you can’t handle the arena, you’re going to get swallowed alive by the bigger sharks in the industry you work in.

2. YOUR PERFORMANCE IS JUDGED IN A PRESSURE COOKER ENVIRONMENT

Professional athlete’s get scrutinised for 1 bad performance. They don’t get any do overs and the pressure is often the difference between a winner and a loser.

Conor McGregor in his prime is a perfect example of someone who was able to relish the pressure cooker environment of the UFC, and he often mentioned their are many studs in the gym that are world class, but as soon as the lights come on, they’re toast.

Business is no different. You don’t get any do overs in a negotiation.

A client you have upset or a launch that you’ve poured thousands into only to flop.

Founders operate in ‘game day’ conditions every single day of their lives.

3. YOUR BODY IS YOUR VEHICLE OF PERFORMANCE

This is a point that most don’t connect.

Everyone understanding that an athlete’s output is a summation of his physical and cognitive state.

• Sleep

• Nutrition

• Recovery

• Nervous System Regulation

A businessman’s is no different.

The quality of your thoughts, decisions and actions are all down stream of the exact same elements mentioned above.

It’s not until guys start burning out, having brain fog, losing focus and ultimately losing money, that they look at this as something to fix…

Your body is the hardware your entire business runs on.

Look at these conditions…. Competition. Real time performance pressure. A body that’s the direct instrument of your effectiveness.

The difference between an athlete and a man is business is few and far between…

Living like an athlete doesn’t require you to become a monk, add four hours of training to your day or turning your life into a wellness retreat.

It requires 3 specific pillars, let’s start with pillar 1:

PILLAR 1: CORTISOL REGULATION
STRESS MANAGEMENT

An athlete’s training & recovery is often periodized down to the week, sometimes down to the day, by a coach who’s tracking exactly how much stress the athlete can absorb before they start getting sick, injured & break down.

Why should a businessman’s approach be any different?

A lot of ‘health advice’ in the business space, shows you:

• Sauna sessions (which are a stressor on the body)

• Cold plunging (which is once again, a stressor on the body)

• High Intensity Interval Training (stressor again)

• High Intensity Gym Training (stressor again)

These categories are no different as a stressor than:

• A bad client call

• A missed deadline

• A red month

Your body can’t tell the difference between training stress or business stress.

It’s all cortisol, and it’s all nervous system related.

So if you’re already dealing with high stress / high cortisol environments, adding these other methods just pour fuel on the fire.

SO WHAT SHOULD YOU DO INSTEAD?

The goal is training that supports your parasympathetic nervous system. The ‘rest & digest’ system.

In practice, that looks like:

• Building your aerobic base through lower-intensity cardio — zone 1 & zone 2 work, easy cycling, incline walking. This builds a massive reserve of work capacity without adding to your cortisol load. It will also help improve the quality of your sleep & aid in ‘active recovery’. Low hanging fruit for this is buying a cheap walking pad & combining your deep work blocks with standing desk + walking intervals.
  

• Prioritizing mobility work in the areas that desk work destroys — thoracic spine, hips, and the forward-head, rounded-shoulder posture that comes from ten hours a day hunched over a laptop. This isn’t optional flexibility work. For a lot of my clients, it’s the difference between training pain-free and constantly nursing a new tweak.

  
  I used to think flexibility and mobility training was a waste of time, but for people sitting at desks for hours a day, it can be a game changer.

• Saving high-intensity work for when your total stress load can actually absorb it — not stripping it out forever, just sequencing it. High-intensity training has a place. It just isn’t every day, and it isn’t during your hardest business quarter. I speak more about this in the ‘high stress’ & ‘low stress’ sequencing in this article here.

None of this means training soft. It means training smart enough that your body can actually adapt to it, instead of just adding another layer of stress on top of a nervous system that’s already maxed out.

PILLAR 2: AUTOMATE YOUR NUTRITION

You think Michael Jordan has ever cooked a meal in his life?

Pro athlete’s don’t need to think for a second what they are going to eat. They have team dieticians and support staff doing that for them.

Why? So they can focus on what is important. Performing their sport.

Founders & entrepreneurs are paid to make decisions that move the business. Not whether they are going to have chicken or beef for lunch.

So why are you not automating this part of your life (if you have the means of doing so)?

Whether that is:

• Finding a meal company that curates meals specific to your exact goals and requirements

• Teaching your wife / girlfriend to help automate this part of your life

• Getting fresh meals delivered to your door through some nutrition service

What I often see is my clients will ‘forget to eat’, will order shitty food from Ubereats or Door Dash & fall into a chronically poor nutritional state.

Then they wonder why they feel like shit all the time & don’t have energy or feel burnt out…?

Every time you stand in front of the fridge with your finger in your belly button wondering what you’ll eat, every time you scroll a delivery app, every time you’re cooking a new meal from scratch.

THAT IS DECISION FATIGUE.

You can only make so many decisions each day, would you rather be making decisions around a new marketing campaign, a new offer or client fulfilment systems… Or what you’re eating tomorrow?

Outsource and delegate the same way you would any other lower leverage task.

PILLAR 3: MAXIMALLY EFFICIENT ROUTINES

I’m sick to death of seeing all of the performative routines and protocols that you see on the internet.

No one who is busy has the time to:

• Meditate

• Journal

• Write a gratitude list

• Sun their nuts

• Drink a kale smoothie

All before the sun rises…

Protocols for anyone in business need to be short, sharp, and allow you to get maximal ROI out of the limited time you have.

That same above routine can be condensed down to:

• Wake up

• 5 minute walk

• Hydrate with electrolytes

• Eat breakfast

• Get to fucking work.

You’ve condensed 2 hours of bullshit into a 10 minute protocol that you can action no matter whether you’re at home or on vacation in Split, and it gives you all of the same upside.

You don’t need to hubermanmaxx.

You don’t need to Bryan Johnson maxx.

Find short, efficient protocols and pull the levers that move your life and business forward effectively.

In my experience, the longer you delay starting the work, the more anxious you will feel, and often these productivity ‘hacks’ are disguised procrastination.

I can almost every protocol that fits this criteria in the Peak Potential Protocol, which you can check out here.

Cheers.

Jack Krucial

Heavy bag training is one of the most under-utilised tools that exists in the fitness world (along with the jump rope which we have created a viral article for in the past).

The punching bag has been used in martial arts and swordplay for the entire written history of military training.

It’s responsible for the development of power of every single striking specialist you can think of.

It transformed Mike Tyson into the youngest heavyweight champion in history through explosive neural programming.

George Forman would leave permanent dents the size of watermelons on the bags he would use…

HEAVY BAG TRAINING GIVES YOU SUCH UNIQUE FITNESS BENEFITS, THAT YOU CAN NOT GET FROM TRADITIONAL WEIGHT TRAINING WITH BARBELLS, DUMBBELLS OR MACHINES…

It transforms ordinary men into LETHAL GENTLEMEN. The rare breed who combines devastating physical capability with refined, precise power.

In this piece, I’ll reveal the 5 CRITICAL REASONS why heavy bag training should be the cornerstone of every aspiring Lethal Gentleman’s training regimen, starting today.

1. BONE DENSITY

Most of us have developed bone density through our lower bodies without even realising.

Jumping, plyometrics, sprinting, running, all of these commonly used forms of exercise develop lower body bone density.

However, the upper body is often neglected, and we see this manifest in a lot of upper body bone injuries, particular in older populations.

A way to mitigate this risk, is by giving yourself an upper body equivalent that helps develop thicker, denser boney structures.

The heavy bag is a perfect tool for this. The weight of the bag is substantial enough to create adequate stress to thicken bones, and the ability to grade up to maximal punching power on the bag also ensures you are providing enough stress to stimulate boney growth.

The caveat to this is to make sure you take this process gradually, to avoid any wrist, ligament or connective tissue injuries (especially if you are first starting).

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2. ROTATIONAL POWER

If you think about the majority of ‘conventional training’, the majority of this training does not have any rotational component.

• Squats

• Bench Press

• Deadlift

These are all great exercises for the development of absolute force production, but doing these specific exercises alone, without rotation, creates a stiff & compressive spine which does not move well.

The ability to rotate is an absolute staple, not just for the purpose of punching, but for sprinting, throwing, walking, playing sports, multi-directional movement, you name it…

The beauty of heavy bag training is you are able to generate hundreds of repetitions of rotation within a singular session, each acting as both rotational torque & power production simultaneously.

Bodybuilders often move very poorly in these rotational positions, not because bodybuilding makes you stiff in isolation, but it’s a neglected part of their training cycle (and that’s why I like to poke fun at bodybuilder types).

ELITE GAS TANK DEVELOPMENT

It’s no coincidence this tool is so commonly used for the development of fighters conditioning.

If you have never hit a heavy bag before, and you try for the first time (with 16oz gloves), you will be absolutely gassed after 3 rounds if you are training with intensity.

The heavy bag has a unique benefit in where you can work, punch as hard & administer as much violent power as you possible can.

The only other time you would have an opportunity to do this would be in a fight scenario, so from a fight simulation perspective, it can be superior to even sparring for all out power expression.

Floyd Mayweather is famously fabled to run 30 minutes continuous heavy bag session without breaks, which would more so be working on strength endurance in moderate zones of training.

But you could also utilise this more like Mike Tyson did, where he would try and rip a hole through the bag and utilised more of the interval style of training & leveraging it for anaerobic power.

Above all else, it’s fucking fun to train with a heavy bag. Every red blooded male has the impulse to hit objectives with violent intent. This form of training versus doing a jog, it’s an easy decision to choose a tool like this instead of a stale form of cardio.

LIGAMENT & CONNECTIVE TISSUE DURABILITY

Much like the discussion around bone density, proper heavy bag training can also fortify ligaments & tendons.

This was an area coming from professional football that I lacked majorly (as it’s predominately a lower body dominant sport).

When the ligaments of your wrist, elbow & shoulder get loaded under the explosive demands of heavy bag training, overtime they become more durable to these demands.

It is important to note that these structures take much longer to build compared to muscle (due to the lack of blood supply in these structures).

They can take 2-4 times longer, so as a result, we don’t often want to have a big spike in heavy bag training load from never doing this style of training, to then doing 30 minute sessions 5x a week.

You may be able to handle this work in the short term (1-4 weeks), but I almost always see issues pop up in month 2 & 3 after improper loading of this training tool.

CO-ORDINATION, TIMING & CONTROL

I have often spoken about the benefits of layering skill development with cardio.

Whether you never want to fight in your life, the skill of being able to strike & throw your limbs with lethal intent, is something worth having in your rolodex.

Even for the cognitive benefits alone of learning how to control & manipulate your body and develop further kinaesthetic intelligence, learning combinations, footwork, punching angles & biomechanics, each of these aspects of human movement require you to use your brain.

Learning as many different skills as possible & to move your body is as many ways as you can is always going to be valuable, and there’s infinite variety you can leverage when using a heavy bag (especially if you start integrating elbows, switch hitting & kicks into the mix).

You won’t have enough years alive on the planet to ever master using the heavy bag, which makes it such a versatile cardio tool which keeps your brain sharp as well.

RATE OF FORCE DEVELOPMENT

If you were to calculate the speed of all of the lifts you do in a typical gym session, they will be 0.5-1 second.

A single strike can happen in milliseconds.

Rate of force development (RFD) on a heavy bag expresses how fast you can turn muscle strength into an explosive punch.

You need a nervous system that can fire rapidly, followed by whole body kinematics to produce a specific strike (jab, cross, hook, body rips, elbows, kicks), and then your body needs to express rigidity when it makes contact with the bag (which is the second impulse moment of the strike).

There are virtually no exercises in a weight lifting gym that can ever replicate these demands (except for intensive plyometrics for the upper body, which are very risky & advanced exercises, coupled with smith machine throws which are less risky).

Being able to move explosively, and transfer your strength with speed is a skill very few men possess outside of fight gyms, because of the fact it is so hard to train for.

START TRAINING THE HEAVY BAG..

Stop using the same cookie cutter training methods you see popularised on instagram.

There is more to a lethal physique than just being able to squat and bench press with heavy weights, and to do pump work and be one dimensional like almost all bodybuilders.

• Build your bone density

• Forge an elite gas tank

• Build explosive rotational power

• Develop durable ligaments, tendons & connective tissue

• Express your strength rapidly

Heavy bag training was a cornerstone to Mike Tyson, George Foreman, Sonny Liston & Rocky Marciano.

The pad work looks flashy on instagram, but this mode of training is a cornerstone of lethal physique development.

This tool belongs in your arsenal not as an occasional supplement, but as a foundational pillar of your physical development system. Implement it with the same seriousness you would apply to any other aspect of your fitness.

If you want a deep dive into becoming a Lethal Gentleman… START HERE.

There’s something about a man’s personality that always makes him take the chemotherapy route to diets.

He will nuke everything that is remotely ‘bad for you to eat’.

So they take the all or nothing, 0 to 100 route, thinking that what drives results is living like Rocky Balboa in his come up.

And while the intention is there, I have rarely ever seen this approach to nutrition ever succeed (especially long term, which is all that matters at the end of the day).

Seriously, Think about it, whenever you hear someone ‘diet’, it always has to be the most extreme diet imaginable…

• Carnivore where you cut out all forms of food other than meat because that’s what our ‘ancestors’ did.

• Keto where touching a carb is one of the 7 deadly sins.

• 0 sugar diets, we all know how those go

• Or even stupider shit like Ray Peat sugarmaxxing where you ‘increase your metabolic burn like a furnace’ (laughable stuff)

And look, I respect the desire… But why make a process and your relationship with food so negative & restrictive?

Food is a beautiful thing, and to condense your life into a repetition of chicken, rice & broccoli is a poor use of our short time on this planet.

HERE’S THE PROBLEM WITH A RIGID & INFLEXIBLE APPROACH TO NUTRITION…

I’ll share with you the exact pattern I see all the time.

You start a restrictive diet, whether that’s intermittent fasting, keto, carnivore, 0 sugar, whatever your choice of self punishment is.

You feel fired up at the start, you feel amazing and proud of the discipline you have to grit through a ‘diet phase’ (insert David Goggins bs quote here).

Then life begins to throw spanners at your master plan.

Travel. Business meetings. Date night. You get invited to your grandmother’s where you can’t refuse her banquet of food otherwise you’re a disgrace to the family.

It’s only a matter of time before your perfect plan has a tiny deviation.

A small piece of dessert.

You break your diet.

You feel like shit about yourself.

‘Well I’ve broken my diet, I may as well go all out today & start fresh tomorrow”…

You inevitably break the unnecessary promise you keep with yourself.

You have another relapse, then everything unravels.

A few weeks in and you’ve already given up on what you started, and not only did you suffer for no reason for a few weeks, but you have sweet nothing to show for it.

The problem with these ‘diets’ is that an all or nothing approach forces you to be ‘perfect’, that’s unrealistic.

As I am writing this article I am away on travels.

It is impossible for the next week to track calories, eat perfectly, nor do I want to.

When you have a performance nutrition system that is worth it’s salt, 1-2 week nutrition breaks should be normal & encouraged (there’s nuance of course, but even clients who have needed to lose 50+ lb’s to be in optimal body fat range get these release points).

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Does that mean I am eating french toast at the buffet breakfast every morning?

No, but I have a system in the back of my head, which is incredibly easy to follow in any season of life.

If I am eating out at restaurants.

If I don’t have access to the perfect nutritional setup when away on travels

If I have to navigate the airport lounge, airplane food, you name it…

There’s contingency plans in place to navigate this with ease.

If you want a system like this including:

• My entire dynamic performance nutrition system

• AI powered calculators which help you organise your exact eating requirements

• Recipes curated so that you don’t need to count your macros as they are baked into the meals…

Check out the lethal physique protocol (it’s packed with a tonne of world class training information too FYI).

Click the button below to get early access.

ACCESS NOW

He has a team of doctors. He has a spreadsheet for his organs. He has, by his own admission, the “biological age” of a teenager.

And I’d bet my entire training career that he can’t sprint 40 yards without pulling something.

This is the tragedy of the modern longevity movement. It has convinced an entire generation of high performing men that living longer is a laboratory problem. That if you optimize enough blood markers, sleep enough hours, and swallow enough capsules, you’ll simply... not die.

The Huberman disciples and Bryan Johnson devotees have built an entire identity around the pursuit of a number on a screen. HRV. Lipid panels. Telomere length. Biological age calculators that spit out a figure that flatters your ego.

What none of them can do is jump a fence, sprint after a bus, or catch themselves properly when they trip on a curb.

They’ve built a body that reads well in a lab report and performs like garbage in the one laboratory that actually matters:

Real fucking life.

WHY LAB COAT LONGEVITY SHOULDN’T BE THE MAIN FOCUS…

The entire biohacking industry is built on a flawed premise: that longevity is something you measure from the inside out.

Draw blood. Analyze it. Optimize the numbers. Repeat.

The issue is that a blood panel is a snapshot, not a system. You can manipulate individual markers with supplementation, drugs, and clever timing of bloodwork without ever touching the actual physical capacity that determines whether you die from a fall at 78, a cardiac event at 55, or a slow decline into a wheelchair at 62.

Longevity researchers actually know this. The uncomfortable truth buried beneath the supplement stacks and cold plunge content is that grip strength, gait speed, and the ability to rise from the floor unassisted predict mortality far more reliably than most of what gets tracked on a smartwatch. The lab-coat crowd will cite this data in one breath and then sell you a peptide in the next.

They’ve turned longevity into a consumption problem. Buy the device. Buy the supplement. Buy the protocol. Never actually go outside and ask your body to do something hard.

The Lethal Gentlemen’s Club respects the blood panel testing, but this is a secondary or even tertiary focus that we have with our clients.

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LONGEVITY IS A PERFORMANCE OUTCOME, NOT A LAB VALUE

Here’s my contention, and it’s one we’ll defend against every biohacker with a fridge full of NAD+ vials:

Longevity isn’t something you measure. It’s something you demonstrate.

Performance capacity is the upstream marker. Blood values are downstream. Fix the machine and the readout takes care of itself. Chase the readout while ignoring the machine and you get a man with pristine bloodwork who face-plants on a hiking trail because his fast-twitch fibres atrophied a decade ago.

The Lethal Gentleman doesn’t optimize for a number on an app. He optimizes for capability across a lifespan. These are the five markers we actually care about…

THE 5 PILLARS OF PERFORMANCE LONGEVITY

1. SPRINT CAPACITY: THE FORGOTTEN VITAL SIGN

We’ve written about this before, but it bears repeating in this context: over 90% of men over 30 have lost the ability to sprint.

Not jog. Sprint. Full, uninhibited, maximal velocity output.

Sprinting demands maximal recruitment of fast-twitch muscle fibres, and fast-twitch fibre is the first tissue you lose with age if you don’t train for it specifically.

It’s also one of the strongest predictors of your ability to catch yourself, change direction, and avoid the kind of low-velocity accident that ends up being the actual cause of death for so many older men, not the heart attack, the fall that led to the hip fracture that led to the hospital stay that led to everything unravelling.

The biohacker will tell you their VO2 max is elite. Ask them when they last hit top speed on grass. Most won’t have an answer.

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Most guys run splits like Push Pull Legs, Upper Lower, or Full Body. But none of these structures leave room for speed, violent explosive power, building an elite gas tank, or developing skill in a sport, martial arts, tennis, swimming, running, you name it.

You pigeonhole yourself into a training system built purely around adding muscle, which in 2026 is a one dimensional pursuit.

I’ve run every split on that list myself. Push Pull Legs, Upper Lower, Full Body, all of it. And every single time, I felt tired, slow, and like my nervous system and tendons never had the chance to recover, because I was trying to bolt a dozen other physical qualities onto a system that was never designed to hold them.

It’s the same feedback I hear from nearly every client the moment they start working with me. They feel beat up. Stiff. Sore, permanently, from a traditional bodybuilding split that was never built to support anything beyond itself. And the second they try to start running, pick up a sport, or do anything other than build muscle, that soreness compounds into something closer to breakdown.

It wasn’t until I started studying what the best athletes on the planet were actually doing, guys like Jonathan Haggerty, Anthony Joshua and Alex Volkanovski… These men have millions on the line for their performance to be on point.

And they structure their training completely differently to the general public.

Their entire training system is built around 1 primary focus.

The nervous system.

NERVOUS SYTEM FOCUSED TRAINING SPLITS

The first time I started training with respect to the nervous system, I got injured far less frequently, got sick less often and was able to improve my training performance week on week.

If you’re like myself, and are not taking PEDs such as GH , Test/ TRT, you can’t recover the same way as these fake natural influencers you see on social media.

You have to respect your body and recovery timelines, otherwise you will eventually break.

The best way to do this, is categorising your training in this exact way:

HIGH STRESS DAYS

These are the training sessions that are the most taxing on the nervous system, and take approximately 48 hours to recover effectively from without impacting performance.

These are some examples of high stress training sessions:

• MMA Sparring

• Lower Body Training (Strength / Hypertrophy)

• Sprint Training

• Threshold or Zone 3+ Training Sessions

• Maximal Jumps and Intensive Plyometrics

It is highly advisable not to complete these sessions on back to back days, as your risk of injury spikes, and your performance in these sessions greatly diminishes.

LOW STRESS DAYS

These are training sessions that are far less taxing on the body, and do not have as high of a recovery cost.

Some examples of these sessions:

• Long walks

• Z1-Z2 Jogging (depending on your level of fitness)

• Mobility and Flexibility Training

• Moderate Volume Upper Body Sessions

• Low Intensity skill training (tennis, golf, martial arts, you name it)

• Drills and skill acquisition work (has to be done fresh to actually have the skills you develop ‘stick’).

THERE IS NUANCE HERE

Now, the list I gave you is far from exhaustive, and a typically ‘low stress session’ can absolutely be a high stress day.

For example if you’re doing a very high volume upper body session or a 2 hour long run, these no longer become a low stress day (you have to use your brain and look at the nuance of each situation).

This is something I will track with my clients who use HRV data and recoverability data, or simply getting a gauge of their fitness.

A 30 minute easy run for 1 client, might be a zone 3 run for another, which is exactly why a custom training process is so valuable (you can learn about how I consult clients here).

SETTING UP AN ANABOLIC TRAINING SPLIT

Instead of focusing on isolating muscle groups, you can use the same system I built the Lethal Physique Protocol with…

STEP 1: ALLOCATE HIGH STRESS SESSIONS FIRST

For anyone first using this system, Start by allocating 2 high stress days per week to begin with. Select one of the session types above, you can also check out the lethal physique protocol for a lower body training session that blends raw strength, explosive power, muscle development and durability into 2 sessions per week.

This is a recommended foundation before extended to 3 high stress days per week.

STEP 2: ALLOCATE LOW STRESS DAYS IMMEDIATE AFTER

Place a low stress day, on the day immediately after your high stress work.

If Monday is Muay Thai sparring, Tuesday should be mobility, a long walk, a zone 1 or 2 jog, these are all examples, but always be more on the conservative side when selecting your low stress sessions (particularly if you don’t have a lot of training experience).

STEP 3: TRACK YOUR RECOVERY

This can be done either by listening to how your body feels after running a structure like this for 4 weeks.

For the more dedicated you can measure your HRV with a heart rate strap each morning (whoop and oura HRV is extremely inaccurate that I won’t use it for any meaningful data).

You will see how much better your HRV, recovery, rate of illness and injury minimisation is, simply from better structuring your weekly training split from a more traditional bodybuilding style, to the anabolic split I just showed you.

Once again, if you want a crystal clear system to setup your anabolic training sessions, coupled with my performance nutrition systems, I’m giving early access to my substack members before I raise the price in a few weeks.

THE LETHAL PHYSIQUE PROTOCOL

Look, I get it… The thought of having to count calories for the rest of your life, to weigh every single gram of food you put into your gullet, and to log every single one of those meals into a nutrition tracking app, is a depressing thought to say the least.

I know this to be true, because I feel the exact same way.

Most of the health & fitness space will make you feel like shit for not wanting to live your life this way, that you lack discipline and just ‘don’t want it bad enough’.

And while I think having the awareness of how many calories you need to fuel performance, how much protein you need to sufficiently recover from training and to dial in your micronutrient profile…

To do this on top of trying to progress your career, lead your family and lead an interesting life simultaneously is a tall task (and why most men inevitably fail to ever dial their nutrition meaningfully).

This is exactly why I am going to share with you a system I have used for the lethal physique protocol (which I will be releasing soon).

This sneak peak will cover how I’ve designed it, how it works, and even give you a concrete meal example that you can take away and apply after reading this article…

WHAT EVEN IS A HEALTH SYSTEM?

Most of you reading this (particularly those in business), understand the importance of building systems in order to grow their business successfully.

It prevents decision fatigue, allows you to hire & train employees and it’s main function overall is to improve efficiency.

Yet time & time again, when I audit what successful men in business are doing for their nutrition, there is 0 system in place.

And I get that, and the reason the ‘dieting’ space is forever changing, with new fads and gimmicks, is because it’s one of the most variable yet important systems to get right (and it’s hard to get right on top of a chaotic schedule).

We all need to eat and fuel performance, yet when you combine cultural aspects, eating out for dinner, having a family & kids to also feed, it’s typically a system that is very poorly designed. It’s not fucking easy to design a system that runs more or less on autopilot, especially for nutrition.

But I am going to teach you a method, that once you build it, will make your nutritional system exponentially more efficient.

APPLYING SYSTEMS THINKING TO NUTRITION

If we apply the same logic most men do toward their business, the most effective strategy I have found is to design specific meal recipes that have these specific ratios as their pillar

• 500 calories with ~35 grams of protein (which can be useful for females or those in a large calorie deficit)

• 750 calories with ~50 grams of protein (which will more realistically be used by the majority of you reading this article).

The carbohydrate and fat ratio’s matter far less in these examples, and the micronutrient content (vitamins & minerals within each meal) are also a secondary consideration.

WHY THESE RATIOS?

The easiest way to explain this is by using a simple example.

Let’s say your calorie and protein requirement is 2500kCal and 150g respectively.

If you consume 3x 750/50 meals, that leaves you with 2250kCal and 150g of protein as your total.

This gives you 250 grams to ‘spend’ however you like. Whether that’s eating fruit, dessert, it really doesn’t matter as it will be the 10% of your nutrition plan where anything goes.

So in theory, once you have a rolodex of recipes that fulfil these criteria, you don’t need to traditionally ‘count’ calories, yet you’re still being calorie aware based on the meals you’re actually eating.

BUT I CAN’T BE ASSED DOING THIS…

Well, that’s fine, because I am going to give you an example recipe (and have many more to come in the coming months), these are nutrition systems that I use for clients who are:

• Bachelors (single or don’t have someone who can cook for them).

• Don’t want to spend more than 15-20 minutes on food preparation.

• Don’t want to eat college dog bowl food & actually care about the taste of what they are eating.

This will be one of the many examples I will have in the lethal physique protocol (which has been consuming my entire fucking life to build, but we are getting closer).

Here’s the recipe breakdown:

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And the patterns I see that emerge are always the same, it’s even a theme that I started to see in my life.

I was spending less time with the boys, not going out of our way to organise trips & the adventures we went on when we were all broke.

We have more money than ever, but we have replaced an interesting life with one of predictability.

We stopped trying new things, learning new skills, because there’s no clear ROI like there is in business.

The more I work on my business, in theory the better the profit margins and in turn the money money the business makes.

So our lives get reduced to:

• Going to the gym to do some cookie cutter program.

• Spending less time with the male friendships we cultivated, and more time with the woman in our lives.

• Focus solely on our career and business success as the only marker of winning.

Now by no means is this article saying avoid learning skills that allow you to make more money, neglect your intimate relationships or families…

But if there are some of you reading this who feel as if their lives have become a grind, become boring & monotonous

That is entirely your fault.

A Boring Life is yours to fix

The dangerous thing about the boring life is that it’s not an overnight change.

It’s death by a thousand cuts.

And going into my 30’s I see this happen across the board.

If you have an ambitious circle of friends, they are all working around the clock, so it becomes harder to catch up.

Guys are starting to get married and have kids (me included), which adds further difficulty of organising interesting things to do.

And it’s a time period where it’s no longer “cute” to be the ambitious man with nothing to show for, which puts more pressure on you to be doing well in your business or career.

So the combination of all of these different things leads to the life I described in the tweet above.

So what can you do then?

The easiest antidote to this, is by looking at your life in 12 week peaks.

You can either align this with a business quarter or the seasons (summer, autumn, winter, spring) - which align perfectly with that same 12 week cycle.

Every single 12 week cycle, you need to book a new experience, side quest or something that simply disrupts & breaks the routine an monotony of your current life structure.

This has to be held as sacredly as your business meeting or career obligations.

And it has to be booked in with your mates.

You’re going to have hundreds of opportunities to do things with your kids, your future wife or girlfriend (especially if you live together).

So use this opportunity to make sure you don’t sever you connection with your boys.

This doesn’t even need to be an elaborate trip overseas or anything expensive.

• Hiking / Mountaineering

• Camping

• Fishing

All of these things don’t break the bank and can be done relatively locally depending on where you live.

The point is to break up the repetitive nature of your current routine and to integrate these trips in once a quarter.

This is exactly what we did on the first lethal camp expedition of 2026.

Which was a multi day hiking trip in the high country (day 1 was fucking miserably and was 10 straight miles through this terrain):

But like many things in life, when everything clears up, we had some of the most breath taking views of the high country at the start of snow season & it was great was to reset the circadian rhythm and rough things out for a few days to appreciate coming back to home to a king size bed.

In Lethal Gentleman style we wrapped up the trip at Victor Churchill with some W9 Wagyu ribeye & watched Justin Gaethje cause one of the biggest upsets in UFC history (to the chargrin of the wait staff).

There is 0 excuse not to fit just ONE of these experiences in per quarter, it allows you plenty of time to grind (I appreciate progressive in life requires work, I’m not advocating being a digital nomad that is constantly travelling).

The last thing we want to do is sever the connections we have, particularly with our male friends, as there’s only certain things you can do with your boys (not many girlfriends or wives would want to put themselves through a 40lb ruck in 10 degree Farenheit weather).

Remember, it is entirely your responsibility to live an interesting life, and if your current circumstance is boring that’s entirely your fault.

You don’t need to be a millionaire to break the cycle of monotony, romanticise your life a bit, side quest & make sure you don’t look back 30 years from now and have no interesting stories to tell because all you did was work on making money and going to the gym doing a cookie cutter push, pull legs split.

Until next time,

Jack Krucial.

We are in an age where people are obsessed with tracking their health.

This is particularly common in high performing, type A men.

So they will obsess over their Whoop scores, HRV, biological age, yet they have 1 marker staring at them in the mirror that they completely ignore because they prefer to find comfort in the data that supports their bias that they are healthy.

You also have a large uptick in men who are getting blood testing done. They are measuring their free testosterone, hormonal profile, while the biggest marker of testosterone (their physique and how they look), is something that they can gauge for FREE.

Now if you have the means to afford these gadgets, tools and diagnostics, by all means, go ahead…

But as mentioned, there is a free, very accurate marker that you can check in a 2 second look in the mirror, and that is your bodyfat percentage.

This is always the #1 thing I will address with my clients, and this article is going to give you the 4 biggest reasons why…

1- Testosterone Maxxing

Whenever I onboard a client and they are concerned about their testosterone levels, whether that’s through blood testing results, the fact they are getting into their 40’s or just some subjective signs: tiredness, erectile dysfunction etc… The first thing I will look at is their bodyfat percentage.

Fat converts testosterone into estrogen, so the more adipose tissue you have on your frame, the higher probability of the sacred testosterone compound in your body that gets converted.

And this is often the advice I give way before thinking about TRT, peptides or any of the commonly rushed solutions we see in the market.

The leaner you are, the better optimized your testosterone levels are, and this is a positive feedback loop of: being lean → lower estrogen → higher testosterone → easier to preserve & build muscle mass

And that beautiful cycle repeats.

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2- Insulin Sensitivity

Being insulin sensitive is one of the most powerful markers of metabolic health because it means your body can efficiently shuttle glucose into the muscle tissue where it belongs, rather than leaving it circulating in the bloodstream and storing it as body fat.

Put simply: the more insulin sensitive you are, the better your body handles food, recovers from training, and partitions nutrients toward muscle instead of fat.

This is why body fat percentage matters so much. As body fat climbs, especially around the abdomen, insulin sensitivity generally declines, which means your body has to produce more insulin just to manage the same amount of carbs.

That’s where the problems start: worse energy, poorer nutrient partitioning, harder fat loss, and a much greater likelihood of storing incoming calories as fat rather than using them to fuel performance and build lean tissue.

From a performance standpoint, insulin sensitivity is an elite trait. It allows you to eat more strategically, recover better from hard training, and stay anabolic without constantly fighting your own physiology. This is why the leaner, more muscular athlete usually looks and performs better: they’re not just leaner visually, they’re operating with a better metabolic setup.

This is the exact reason why with each of my clients we will choose 1 quarter a year to do a ‘fight camp’ style shred to maintain & maximise insulin sensitivity and peel away any body fat (particularly if they are above the lethal standards we have developed).

3- Movement Efficiency & Kinaesthetic Skill Acquisition

The biggest mistake I made in my professional athletic career was pack on unnecessary size and bodyfat in order to improve my athletic output.

I remember vividly how much slower I moved, that I would gas out quickly and that with every pound of bodyweight added to my frame, it had huge detriments to my agility, gas tank & ability to perform.

Now this example is obviously at the highest levels of performance, but unnecessary bodyfat on your frame, particularly if you are someone who is running, sprinting, playing sports, will place significantly more strain & stress on your joints, ligaments & tendons.

It’s no coincidence that those who are overweight are far more likely to be prone to total hip and knee replacements, from the sheer stress that is placed on these areas of the body, compounded over decades.

This is also exactly why training standards such as the pull up are baked into the lethal standards criteria, because the heavier you are (and higher bodyfat you have), the harder a pull up is going to be.

It’s also why for squatting, deadlift and pressing patterns, we don’t calculate total weight lifted, we look at it as a multiple of your bodyweight.

4- Heart Health Risk Factors

It’s no secret that heart disease is the #1 leading cause of death in the United States.

And the connection to body fat is not subtle. As body fat climbs, particularly visceral fat stored around the abdomen, you get a cascade of downstream effects: elevated ApoB (the primary driver of arterial plaque), higher LDL particle count, rising triglycerides, lower HDL, and increasing blood pressure. Each of these independently raises your cardiovascular risk. Combined, they stack.

The mechanism is straightforward. Excess body fat drives insulin resistance, which forces the liver to overproduce VLDL particles, flooding the bloodstream with more ApoB-carrying lipoproteins. More particles in circulation means more opportunity for them to embed in arterial walls and begin the process of atherosclerosis. Over decades, that process is what kills people.

The leaner you are, the cleaner your lipid profile tends to be. Not because weight is the only variable, but because low body fat is a reliable signal that your metabolism is running efficiently and not generating the hormonal and inflammatory environment that accelerates heart disease.

This is why body fat percentage sits at the top of the diagnostic hierarchy. Before you start worrying about which supplement stack to run or what your latest blood panel says, ask yourself the simpler question first: are you actually lean? Because the data consistently shows that people who maintain a low, healthy body fat percentage across their lifetime dramatically reduce their cardiovascular risk profile, without needing a single pharmaceutical intervention to do it.

So Before You Start Looking at TRT, Peptides, Supplements & Blood Testing…

Focus on your body fat percentages. It’s the lowest hanging fruit, which if addressed, leads to a cascade of incredibly beneficial changes to your body, hormonal profile and physiology.

It’s no coincidence that it is something that we cover in detail in the lethal physique protocol which is coming very very soon.

It will be a streamlined protocol and something that you all have waited very patiently for instead of piecing together all of the substack articles that have been written.

Until next time.

Jack Krucial

For the modern man, fitness doesn’t serve him.

He’s a slave to it.

The obsession with ‘looksmaxxing’ has created a generation of young men whose main motive in life is to look good at all costs. This has brought young men to take steroids, get aesthetic enhancing surgeries, and chase every shortcut available, even if it ruins their health, their confidence, and their hormone profile for the rest of their lives.

We live in a world where devoting ten hours a week to purely lifting weights and pharmaceutically enhancing yourself is now the norm. Men are conned by their favourite influencer who claims to be natural but miraculously added 20 pounds of lean muscle whilst simultaneously cutting to single digit body fat.

The standard has been broken for a long time. But most men don’t realise how broken it is until you see it laid out in front of you.

Hugh Jackman at 32 was Wolverine and nobody questioned it. At 55 he looked like he’d been rebuilt in a laboratory. More muscular, leaner, more vascular than he was two decades earlier. One of those physiques is natural.

Then there’s Zyzz. The original physique god of the internet era. An entire generation of young men worshipped and built their fitness identities around. His aesthetic was the standard. The pinnacle. The thing men pointed at and said: that’s the goal.

Zyzz looks like a typical fitness influencer now…

Then look at Arnold. The most iconic physique in the history of bodybuilding. The gold standard. The man every serious lifter pointed to for decades as the pinnacle of what the human body could become. Place him next to Phil Heath. Next to Ronnie Coleman. Next to the modern open division, with their distended guts, their immovable mass, their bodies so pharmaceutically enhanced they can barely walk across a stage without waddling.

Arnold looks small.

When the gold standard looks small, the standard has lost the plot entirely. This is physique inflation. The goalpost keeps moving, the pharmaceutical requirement keeps climbing, and an entire generation of young men are destroying their health trying to keep up with a standard that has no ceiling and no relationship with reality.

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MUSLCE GROWTH IS ONLY 1 FITNESS QUALITY…

The problem with this approach to fitness runs deeper than aesthetics.

Most men don’t realise that building muscle is only one quality on the entire spectrum of human movement. One. And when you optimise exclusively for that single quality, you sacrifice everything else.

Walking. Running. Jumping. Crawling. Climbing. Throwing. Swimming. Defence. Balance. Carrying. These are the movements that defined human physicality for thousands of years. The movements that built the bodies of every man you admire in those photos. None of them were built in a gym isolating muscle groups on machines.

And there is a direct physiological cost to ignoring them. VO2 max, your body’s capacity to utilise oxygen, decreases as muscle mass increases beyond a functional threshold. The bigger you get, the less cardiovascular capacity you have. The man chasing maximum size is trading his engine for his exterior. He is becoming less healthy, less capable, and less athletic with every kilogram of muscle he adds beyond what his frame was designed to carry.

Then there’s the hormonal cost. Steroids and anabolics don’t just build muscle. In young men, they permanently alter the hormonal profile that governs energy, mood, libido, and long term health. Men in their early twenties are nuking their testosterone for the next four decades in exchange for looking slightly more impressive at 23. The standard will have moved by 25. The damage will not have.

And then there is the cost nobody talks about. The life cost.

You can’t eat at a restaurant without running macros in your head. You can’t go on holiday without finding a gym. You can’t socialise normally because everything runs through the filter of the programme. The pursuit that was supposed to make you feel more alive is making your life smaller, more anxious, and less enjoyable with every passing month.

Fitness was supposed to serve your life.

Instead, for an entire generation of men, it has become their entire lives. A smaller, more neurotic, less interesting version of the one they could have been living.

This is what physique inflation actually costs. Not just your health. Your life.

What Male Peak Performance Actually Looks Like…

Newman , Craig, McQueen, each of their physiques do not look like they spend half of their life in the gym to add 1 inch to their chest.

Lean, proportioned, athletic. Good muscle tone, good bone structure, good posture. The kind of physicality that suggests the man can do things, go places, handle himself in any terrain life throws at him. Not a single gram of excess. Not a single muscle group inflated beyond its function.

This is what we call the Lethal Physique.

Not a look. A capability set.

A physique capable in all domains of life. Combat capable. Strong. Athletic. Elite cardiovascular capacity. The body that can handle a long hike in the mountains, swim in open ocean, sprint when it needs to, fight when it has to, and move with the kind of mobility, agility, and dexterity that the gym alone will never produce. The man who can manipulate a pistol and a rifle with precision needs to move well. The man who skis black runs in Zermatt needs mobile hips and reactive ankles. The man who trains Muay Thai in Thailand needs a gas tank, not just a chest measurement.

The bloated gym physique fails every one of those tests the moment it leaves the building it was built in.

And here the best part… Any man can achieve this standard. You don’t need elite genetics. You don’t need to be on 50 peptides from China or 500mg of Test. Any man who moves well, eats well, trains with purpose across multiple disciplines, and lives an active and interesting life can build this physique. It is the natural result of a body used the way it was designed to be used.

These men trained martial arts. They lifted weights. They swam, played tennis, skied, raced, fought, and travelled. They used training as a vehicle for skill acquisition and to allow them to live the high life. The physique was the residue of that life, not the objective of it.

Compare that to what the modern fitness culture is selling. A standard that requires either elite genetics or the sustained use of steroids to achieve.

If you want the full breakdown on how to train for it, I’ve written a complete guide on how to train like a Lethal Gentleman.

When you hear the word “confidence”, who do you think of?

We have all experienced the magnetic pull of someone who has real, unshakable confidence. Not the superficial ‘fake it until you make it’ type, but the aura of someone who has deep rooted self belief & conviction in their abilities.

Funnily enough, they are often the ones who get the most hate, are often called ‘delusional’, but this is often from NPC’s that could never fathom having the level of confidence that is possible with the right system in place…

If you ask any random person walking down the street “how is confidence built?”, you’ll hear the same generic advice over and over again. That you should ‘fake it until you make it’, use words of affirmation, manifest confidence and any other self help nonsense you’ll see on any mainstream podcast.

And while that may give you the superficial veneer of confidence, deep down you know that it’s never going to feel the same as the confidence Cristiano Ronaldo feels before stepping onto Old Trafford with number 7 draped on his back.

But why doesn’t faking it until you make it work?

And how do you build real confidence?

These are the 2 questions we are going to answer now…

The pitfalls of faking it until you make it…

When it comes to building confidence, the subconscious mind is undefeated.

It always keeps score. And if you achieve anything you feel you don’t deserve, you will find a way to self sabotage the moment, the opportunity or the gift you have been given.

Whether that’s a business opportunity, a woman in your life, anything where you used game, trickery or a performative mask, your subconscious tracks every bit of fakery and mask you hide behind.

If you catapult yourself to success, and you do it in a way that’s even remotely inauthentic, there’s no differentiation between reality and faking it.

Now everything you do ‘feels’ fake & you just can’t stop faking it. You don’t even know what you’re supposed to feel at that point…

Now you begin to loathe and feel like everything is a performance, you need to save face at all costs, to uphold your image. This is what happens when you rely on work arounds, short cuts, ‘hacks’ & patch work to get to success, you’re not going to be able to enjoy the fruits of your labour.

So how is real confidence built then?

I want you to think about the most confident men you’ve ever seen…

Conor McGregor, Michael Jordan, Cristiano Ronaldo, Tiger Woods.

Most people would label their confidence as ‘delusional’, but this is objectively wrong.

What these 4 athletes all have in common, is the sheer number of repetitions & actions they took to get what they wanted.

You can call Cristiano Ronaldo arrogant all you want, but you can not take away the fact he was the first footballer at training, and the last to leave, would do step overs around the entirety of Manchester United’s training facilities (which covered kilometers), and genuinely put in more repetitions than any other player at the club.

Conor McGregor in his prime was no different, he was at the fight gym every single day for 6 hours. Drilling, shadowboxing, strength training and developing the kinaesthetic intelligence that truly made him one of the most unique fighters in the world at the time.

Tiger Woods would hit thousands upon thousands of balls daily, he was one of the only golfers who would train like an actual athlete and hit the gym, and the result was that he would out drive every one on the tour & give himself a huge advantage over the rest of the tour.

These men have earned the right, through repetition, to say things that others would call delusional. But the average person simply has not taken the amount of action, to give them this calibre of confidence.

If you want deep seated confidence that is drilled down all the way to your subconscious, the only way you will ever achieve this is through action.

Men are creatures of action. Not of manifestation. Not of words of affirmation. And not of visualization.

No one on the planet has ever achieved their full potential dreaming about a life they wish to live from the comfort of their couch.

So instead of faking it until you make it, stack relentless action.

If you want clear direction of which actions to take, that are custom to your unique situation, check out the peak potential protocol:

UNLOCK YOUR POTENTIAL

What’s the difference between the men who make it in life?

‍Who get what they want, versus the man who gets what he is given….?

‍Who settles for average and never really reaches his full potential…

‍Successful men don’t succeed how you would think...

‍If only intelligence mattered, every genius you went to school with would be a millionaire, but that’s rarely the case..

‍If it was the hardest worker, the tradesmen working 80 hours a day in extreme heat would all be successful, but most of them struggle to pay the bills...

‍If it was the most educated, universities & colleges would be full of superior men, but most are in fact trapped in their jobs spending years paying off debt...

‍And if it was only based on looks, every handsome man would be wealthy, but most male models can’t afford the clothes they/re paid to wear...‍

So why is it that we all know men that have reached their full potential without any of the things we’ve been told matter?

It’s because they have a deliberate system to create the life they want & reach their full potential, almost on autopilot... Even if they don’t realise that they have this system in their lives…

HERE’S WHY MODERN MEN FEEL STUCK IN 2026…

The reason most men feel trapped isn’t because they’re lazy, lack ambition or discipline. It’s because they’re not making real, visible progress...

‍Here’s what nobody who teaches “self improvement” wants to admit...

‍The secret to lasting happiness isn’t money,

It’s not status.

It isn’t even freedom.

‍It’s progress...

‍When a man feels like he’s moving towards his dreams...

‍That he is getting closer to the man he knows you should be...

‍He comes alive & unlocks the path to his potential...

‍He enters a flow state, he’s energized Focused & Driven.

His success almost feels automatic & guaranteed.

So when he stops feeling this progress... When he can’t remember the last time he moved the needle in his life... And he loses momentum.

‍That leads to stagnating & feeling stuck...

‍And if you relate to this, you’re probably in 1 of 2 situations:

• ‍You feel like you’re in a dead end job. It no longer challenges you. You’re coasting by. You are no longer pushing yourself…
  
  OR

• You have a business that was once built to create freedom in your life, but instead you hate that you’ve trapped yourself. You’ve built a prison with your own hands. Working harder than ever but the needle is barely moving...

‍In each of these situations, the progress you’re making feels insignificant.

Too small.

Too far from where you actually want to be in life.

‍Your goals & potential in life feel so far away that it doesn’t even feel like it’s worth the effort...

UNLOCK YOUR PEAK POTENTIAL

THAT’S WHY PRODUCTIVITY BS ON SOCIAL MEDIA IS A WASTE OF TIME…

Majority of you reading this are not just men who accept an average life.

You’ve probably even tried looking for answers…

Maybe you’ve started consuming podcasts, books, YouTube & learning from influencers & ‘experts’ to help improve your life.

Most of them will tell you to:

• Manifest

• Visualize

• Practise the Law of Attraction

• Set 10 year visions

• 5 Year Goal Setting

They tell you that if you just believe in yourself & think positive thoughts, the life you want will magically come together…

These methods fire you up for a day or 2, but ultimately nothing changes in your life…

So all you get after spending years using all of these productivity hacks is a lot of effort, with no real results to show for all of your hard work, and you are:

• Stick stuck

• Still frustrated

• Still Stagnant

WHY THESE METHODS DON’T WORK

Your brain doesn’t care if you manifest, visualise or set long term goals…

UNLOCK YOUR PEAK POTENTIAL

It needs proof.

Fast proof.

Your brain runs on rapid feedback loops.

Fast, consistent & repeatable signs that what you’re doing is actually working, that you’re moving forward and that the effort is worth your time.

‍Without these rapid feedback loops, your brain does the only rational thing anyone would do when not making meaningful progress...

‍It gives up, it makes the thing you’re working on harder & it makes you feel lazy, unmotivated and undisciplined.

This doesn’t happen because you’re weak or that you have the wrong goals...

• ‍It’s because the feedback loop was too slow.

• The reward is too distant.

And without fast & rapid feedback loops... It’s like playing life on hard mode.

‍That is why setting goals 5 years from now doesn’t work. The feedback loop is 5 years long.

‍This is why manifestation fails. There’s no action component. Without action there’s no feedback loop.

‍And this is why motivation podcasts fire you up for 48 hours, then fade... It’s motivation without action.

‍And if you’re not making progress, the brain will look for other rapid feedback loops somewhere else...

• From Social Media

• Gambling

• Drinking

• Partying on Weekends

Billion dollar companies understand that rapid feedback loops deliver the fastest dopamine hit your brain has experienced.

They optimize Tiktok, Instagram, gambling & destructive habits to have the fastest feedback loops possible.

‍The problem is, your brain can’t tell the difference between what rapid feedback loops help you reach your full potential, versus destroy your life…

‍And if you aren’t in control of your own feedback loops… Billion dollar companies will control them for you.

‍And if you want to take control of these rapid feedback loops & your life…

THEN YOU NEED THE PEAK POTENTIAL PROTOCOL

The Peak Potential Protocol is a system designed for men who want to unlock their potential in every area of their lives.

‍It is built to create, real daily progress that makes unlocking your potential feel almost automatic & guaranteed...

‍And it taps into the Rapid Feedback Loops your brain already naturally runs on...

‍Whether you’re a high performing CEO or if you’re someone who’s barely out of school...

‍If you feel like you’re not progressing quickly enough, like you’re capable of more and if you want to maximise your true potential...

‍This protocol was designed for you.

‍The Peak Potential Protocol gives you a legitimate path to build the life you actually want.

‍Real momentum. Real Progress. Real Results you can feel starting starting today...

HERE’S EVERYTHING YOU’RE GETTING…

THE PEAK POTENTIAL PROTOCOL

UNLOCK YOUR POTENTIAL

Most men try to improve their lives through willpower alone. They push harder, grind longer, and burn out before they ever reach what they are capable of. The Peak Potential Protocol is different. It is a structured, step-by-step system built around the rapid feedback loops your brain already runs on. Not motivation. Not mindset content. A real operating system for your life, designed to create daily visible progress across every domain that matters.

MISSION ARCHITECTURE

Know exactly who you are becoming and why.

Before you can build the life you want, you need to know what it actually looks like. Most men have never been asked the right questions about who they are committed to becoming. Mission Architecture changes that.

Through a deep, structured process, you will excavate your identity, define your archetype, and walk away with a complete life mission: a north star specific enough to filter every major decision you will ever make. Not a vision board. Not a five year goal. A clear, non-negotiable picture of the man you are building toward.

LIFESTYLE AUDIT

An honest picture of where you actually stand.

You cannot close a gap you have not measured. The Life Audit is a comprehensive, honest inventory of your life as it is right now: your body, your mind, your money, your relationships, and your experiences. No filters, no performance, no comparison to anyone else. Just an accurate starting point. Because the men who move fastest are not the ones with the most ambition. They are the ones who are most honest about where they currently stand.

12 WEEK PEAK

A focused sprint plan that turns your mission into daily action.

A mission without a plan is just a good intention. The 12 Week Peak takes everything uncovered in your Mission Architecture and Life Audit and maps it into a focused, domain-by-domain action plan. A clear theme for each area of your life, a specific measurable target, the objectives that get you there, and pre-planned solutions for every obstacle standing in your way. You will always know exactly what to do next. No more guessing. No more wasted weeks.

ENVIRONMENT OPTIMIZATION

Engineer your environment so performance becomes your default.

Your environment is either working for you or against you. There is no neutral ground. This masterclass shows you exactly how to design your physical and digital world so that focus, discipline, and high performance stop being things you have to fight for every single day. When your environment is optimized correctly, doing the right thing becomes the path of least resistance.

ATHLETIC BUSINESSMAN BLUEPRINT

Elite physical performance built around the demands of a high-output life.

You should not have to choose between building your business and building your body. The Athletic Businessman Blueprint is a training and nutrition system designed specifically for the man who refuses to make that trade-off. Time-efficient, travel-proof, and built to keep you performing at the highest level in every room you walk into. Because the man who is physically sharp thinks clearer, leads better, and outworks the competition without burning out.

Most of us have lived more in our heads than in real life.

Thinking of problems that never come, failures that never arrive.

Successes and fantasies that we don’t have the balls to reach out and grab. And that leaves us anchored to the spot. Because it’s easier to think your way out of taking action than it is to get your teeth kicked in for having an earnest go.

For most of human history, men were physically required to show up. You hunted, you built, you fought. Having a strong physical vessel and foundation was an instrument of your success.

But that necessity is no longer the case. Now, you can technically live in a shoebox apartment, have your food sent to your doorstep, make money and meet women online without ever leaving your bedroom.

Society is optimised for this. And it has produced a generation of men who are extraordinarily good at preparing and extraordinarily bad at doing. Men who consume but don’t create. Men who plan but don’t pursue.

Man is created. He is not pondered.

So it’s no surprise that men started reaching for a solution. The current answer the internet has produced is retardmaxxing: pure, unfiltered action. That instinct is correct. It’s exactly why it has resonated.

But the way it is being taught is incomplete.

Pure retardmaxxing may be the first step to get out of your head. But without direction you will spend the rest of your life spinning on the hamster wheel of low leverage work, permanently. Always busy. Never compounding.

Pure retardmaxxing may get you off the couch. It will not get you to the top floor.

And if you want to move like a professional operator, with relentless action and velocity toward your full potential, keep reading.

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The Ceiling of the Retardmaxxing Philosophy

I’ve been lucky enough to track what pure retardmaxxing looks like, with a family friend I have known for over 16 years.

He was retardmaxxing before this term ever existed.

This guy has travelled across Australia collecting antiques, has accumulated millions in collectables from buses, to tractors and vintage revolvers. He’s bought a military tanker on a whim, flipped a coin for a caravan and won a donkey in the process. He’s got more stories than cents, and is the best example I have seen of building an impressive life through pure, unfiltered action.

He owns multiple investment properties, millions in antique assets and this is something cautious budgeters and planners could never achieve.

But every blunt instrument has a ceiling.

His life is chaos. He has always worked a dead end job with no progression. He is constantly doing back breaking work, has 10+ projects always in rotation and has to drive a bus to maintain his investment taxes.

He’s the type of guy that wants to do everything himself, because delegating is a waste of money.

He has speed, but no directionality. And without directionality you cannot build leverage. Without leverage, every result requires the same amount of effort as the last one. Nothing compounds. You are permanently trading time for money at the same rate, no matter how much action you take. That is why he drives a bus despite sitting on millions. The action never stacked. It just accumulated.

He’s stuck on a self inflicted hamster wheel, where just a small amount of strategy and tactical awareness could have placed him in a completely different station in life.

These are the types of people who complain about not getting ahead, who work incredibly hard but feel like they’re stuck in quicksand.

But what happens when you’re the chronic overthinker and strategise too much?

The Chronic Overthinkoooor

The more common archetype is the chronic overthinker. And modern life amplifies this particular individual and the way that they think.

Strategising, planning, and having directionality in life is incredibly important. But if you overdo it, if you think about failures before they even arise, you end up in a state of paralysis. You get nothing done. You avoid the work and replace it with analysis instead.

It makes you feel productive. But it is the most comfortable position to be in. And comfort is the trap.

There is also another version of this. Doing endless theoretical research under the belief that it is going to help your implementation phase. And it does, up to a point. But past that point it is another pseudo barometer for success, another comfortable substitute for the only thing that actually matters above all else: execution.

Most people are not taking too much action. That is a very rare position to be in. Typically it is inaction.

And I am more guilty of this than the opposite.

If I had implemented what I am about to share with you, I would have condensed five years of business success into two. But I hid behind the mirage of perfectionism. I did not want to make mistakes. I did not want to cop the scrutiny from the thousands of people who read my work. And that held me back considerably. It stopped me from releasing products. It stopped me from writing particular things. It made everything take longer than it needed to because of the over analysis of what other people think.

But the reality is this. Being in the arena is not a comfortable situation. It is far easier to be a spectator, to critique and criticise somebody else’s body of work, than it is to step into the arena yourself and have yours judged.

Neither man has the answer. The retardmaxxer has speed but no directionality. The chronic overthinker has a direction he has thought about extensively but cannot bring himself to move toward.

One is all throttle.

One is all map and no road.

Neither has velocity.

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How to Operate With Relentless Velocity

A man with velocity works both smart and hard.

He executes relentlessly, but every rep is pointed at something. He is not producing output for output’s sake. He is not grinding for the sake of grinding. Every action is moving toward a specific destination, and after every action he stops, audits, and adjusts before going again.

This is the difference between the man who makes 500 YouTube videos and stays stuck in the same place, and the man who makes 50 and breaks through. The first man is retardmaxxing. Pure reps, no iteration. The second man is operating with velocity. He executes, gets the feedback, audits what worked and what didn’t, and goes again with more precision than the last time.

I know this because I lived it. Within my tenth video I had a viral piece of content (back when I was posting martial arts content, and recorded this in a hotel when I was travelling through Europe FYI).

Not because I was the most talented or the most experienced (this was recorded on my iphone, which was sitting on an ironboard of a hotel in Madrid).

I was doing both. I had the theory and I was executing against it simultaneously. Every video was a test. Every result was data. The feedback loop was rapid because I was both in the arena and paying attention to what the arena was telling me.

That is the velocity concept & there are X things that are the secret to relentless velocity.

1. Directionality

Directionality is knowing exactly who you want to become as an individual and taking the next effective step toward that version of yourself.

There’s no use if you’re getting started in business asking yourself how you can make 100million, focus on getting your first sale, stack momentum from there.

If you’re overweight, going to the gym everyday and eating 1500 calories from day 1 is going to burn you the fuck out. What is the next step you can take to getting you into a calorie deficit? Focus on that until that method plateaus (this is exactly what I do with clients).

The better you get at identifying the next step, the better you find what obstacles are getting in the way of speeding up your velocity of getting to that next step, the better your directionality.

We do this across the physical, financial, social, mentality & experiential realms in the peak potential protocol.

But the focus should be on finding the next step you can take, and taking it as rapidly as possible.

2. The Feedback Loop

The faster you can move from executing to refining, iterating, pivoting, and re-executing, the better.

Most men run out of momentum on their goals because the feedback loop is too slow. The reward is too far into the future. The gap between action and result is too wide to sustain the motivation to keep going. What billion dollar social media companies understand, and what most men never apply to their own lives, is that rapid feedback loops create compulsive momentum. Instagram, TikTok, and every other platform engineered to keep you hooked is built on the same principle: fast feedback, constant reward, immediate response to behaviour. They use it to addict you to their product. You can use the exact same mechanism to addict yourself to your own ambitions.

Nobody in human history has applied this principle with more ferocity than Elon Musk.

In 2006 SpaceX launched its first rocket. It exploded. In 2007 they launched the second. It exploded. In 2008 they launched the third. It exploded. Most men would have stopped. Most companies would have stopped. Elon read the data from every single failure, iterated, adjusted, and went again. By the fourth launch Falcon 1 reached orbit. The explosions were not failures. They were the fastest feedback loop in the history of aerospace engineering. This is a man who watched hundreds of millions of dollars detonate in real time and called it progress. Because that is exactly what it was.

Tesla does not release a finished product and walk away. Every vehicle on the road is a live test. Software updates ship overnight. Features appear, get pulled, get refined, and get redeployed. The car you bought last year is a different machine today. Not because Tesla got it wrong the first time. Because iteration never stops. The product is always in motion, always improving, always responding to real world data that no amount of planning could have produced from a boardroom.

Then there is X. Features shipped and pulled within days. Entire product changes reversed and rebuilt in real time. The conventional approach is to plan for six months, present to a committee, approve a roadmap, and ship in a year. Elon ships on Tuesday and reads the response by Friday. The feedback loop runs so fast that by the time a competitor has finished their first planning meeting, he has already tested, failed, iterated, and improved three times over.

One of the most effective tools which I use for building your own feedback loop is the end of day audit.

• Your exact outputs for the day.

• The three things you need to execute tomorrow.

• The things you have learned that need to be iterated and improved.

• And a full brain dump to power down, rest, and recharge so you come back sharper the next day.

Use a pen a paper when doing this, not your notes app or laptop.

3. An 80/20 Bias Toward Action

The ratio is simple. 80% execution. 20% strategising & planning.

Don’t get stuck watching youtube videos, reading books and listening to podcasts as the majority of your action based activities.

I have a friend who has wanted to start a business for years now, the ‘ideas’ guy.

He has been writing business plans, SWOT analyses as to whether or not the business will work, consuming Hormozi content like crack cocaine (ironic because Hormozi pushes an action based approach).

And what results does he have to show for it? Sweet fuck all.

If you look at the objective reality of most peoples execution models, it’s 80% planning, 20% executing, and we have had that baked into our brains since high school. Most of the term is spent learning and theorising, then the action based elements (the final exams & tests), make up closer to 10% of the entire year.

That’s why you see kids stressed, anxious and eventually, drilled and conditioned to think they need an MBA to start a business & other false flags of permission to start putting your balls on the line and getting your feet wet.

Flip the ratios. 80% of your time is spent relentlessly executing, 20% is spent iterating, pivoting and strategising. At a macro level this looks like:

• End of day audits (which take literally 15-20 minutes)

• End of week audits (which takes 30-40 minutes)

• End of 12 week peak audits (which take ~1 hour)

This is the full cadence we build inside the Peak Potential Protocol. But the general rule is this: protect your execution budget above everything else. Plan at the edges of your day and your week. Execute in the middle of both.

The man who flips this ratio is a operating a breakneck velocity compared to the average man who sits on paralysis by analysis.

Stop Retardmaxxing, Starting Building Velocity

You have now met both men.

Neither is stupid. Neither is lazy. One runs too hot. One thinks too long. Both are leaving an enormous amount on the table because they never installed the loop.

The retardmaxxing instinct is correct. The bias toward action, the rejection of paralysis, the willingness to get your teeth kicked in and go again. All of it correct. What it is missing is a vector. Speed without direction keeps you on the ground floor permanently, busy for decades and standing in the same spot.

The answer is velocity. Directionality that tells you where the execution is pointed. A feedback loop that runs fast enough to compound. And an 80/20 ratio that protects the execution budget above everything else.

You already know which man you are closer to. You felt it reading this.

So here is the only instruction that matters: identify the one thing you have been speculating about past the point where thinking gives you anything useful. The product, the decision, the piece of content, the conversation you keep rehearsing. Set a deadline. Take the shot. The market will calibrate you faster than your own mind ever will.

Stop retardmaxxing. Start building velocity.

The top floor is not reserved for the smartest man in the room. It is reserved for the man who runs the loop fastest and points it at something worth building.

That man can be you. But only if you get out of your head and into the arena.

J.Krucial

Networking is completely cooked. It’s dead. And that’s a good thing.

You no longer have to kiss ass and pretend to be someone you are not to win.

You no longer have to go to fake corporate events and play buddy buddy with Larry from Morgan Stanley in the hopes of getting a job interview.

You do not need to use LinkedIn’s cesspool to connect with someone you could not care less about getting to know. And you no longer have to bite your tongue, castrate your worldview, and hide who you actually are in the hopes of getting ahead.

For a long time these fake, inauthentic ways of navigating a business or career were essential. It was the only model we were taught and given.

But that has been replaced by something far more powerful.

Building a Global Syndicate. An ecosystem with enough gravitational pull to bring the right opportunities, the right contacts, and a way of life toward you without forcing a single moment of it.

Imagine hitting the tarmac in any major city in the world and already knowing exactly where to go. The local spots that never make it onto a list. The Muay Thai dungeon where the serious men train. Sitting across the table from men cut from the same cloth who feel like old friends before the first drink lands.

And while you are living that life, the ecosystem you’ve built is working on autopilot. Building connections while you sleep. Pulling the right men toward you through the skills you are developing, the pursuits you are chasing, and the side quests that make meeting men of your calibre feel inevitable rather than engineered.

This is how you build a Global Syndicate.

THE ECOSYSTEM

Every ecosystem has two primary functions: productivity and energy flow.

Productivity is yield per unit of output. I can write a tweet in thirty seconds and generate millions of impressions. That same thought, expressed in person, reaches the ten people in the room. The internet did not just change how we distribute ideas. It made the old relationship between effort and output completely obsolete.

Energy flow is simpler than it sounds. It is just people moving through your world. The right ones move toward you. The wrong ones fall away. You do not manage this consciously. The ecosystem does the sorting for you. What you put out determines who finds you. Who finds you determines what becomes possible.

For most of human history, men could only build one kind of ecosystem. In person. Local. Bound by geography and proximity. The internet changed that. It made the hybrid ecosystem possible.

A man who understands this can now slide between the digital world and the physical one, moving energy and people between them in both directions. He runs an in person event and distributes it digitally. He meets men online and converts those relationships into the tangible world. Each ecosystem feeds the other.

The output compounds.

When this is done correctly, you get asymmetric leverage. Asymmetric outputs. A life that produces far more than the effort put into it would suggest is possible.

Most online communities miss this entirely. They fill it with low quality participants, purely for profit. They have no understanding of how ecosystems actually work so they never truly build life changing relationships.

But you’re different, and below are 3 critical skills to develop to build your own ecosystem & if executed correctly, I can guarantee you that your social, financial and lifestyle will be exponentially better.

Using the internet properly

There are very few tools that allow you to reach millions of people, build a business from a laptop, get invited to a wedding in Lake Como, hold a direct conversation with a celebrity, and find yourself training alongside special forces operatives.

The internet is one of them.

I am not naive to the fact that it can be a toxic, negative waste of time. But used intelligently it gives you leverage and increases your surface area of luck like nothing else available to a man in 2026.

The truth about luck is that it has to be conferred onto you by other people. The more people who know who you are and what you stand for, the more surface area you generate. The internet is the most efficient luck surface area machine ever built. Most men are using it to consume. A small number are using it to be found.

I would have never thought shitposting on Twitter in 2020 would connect me with professional fighters who became clients, online businessmen, celebrities, and teach me how to build a business from scratch. I owe a lot to the power of the internet and the people I met along the way.

Compare that to when I worked as a physiotherapist. On a busy day I was seeing ten patients. Ten opportunities to communicate, educate, and impact someone’s life. That was the ceiling. Now I have, without exaggeration 20,000x the reach I had & educate millions of people every month. I can educate and communicate at a scale that was impossible from a clinical room, with a far greater influence on the world and a far greater surface area for the right people to find me.

But here is the part most men get wrong. In five years of building online I have pushed back constantly against friends who only cared about views and virality. Chasing mass traffic is the wrong game entirely. What you put out into the world acts as a filter. If I had spent five years making content for men with no attention span and a second grade vocabulary, how would that ever connect me to the kind of men I actually want in my life?

It would not. So the way I approach every platform comes down to one question: who does this platform actually attract? The man watching a ten minute YouTube video is not the same man scrolling thirty second TikToks. The man reading long form articles on Substack is operating at a level almost no other platform can replicate. The medium dictates the calibre of man. Build on the platforms that attract the men you want to find you.

The Art of Effortless Connection

Sprezzatura: effortless grace. It is the big secret to meeting people organically that nobody in the networking space ever talks about.

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Every man who has ever developed a truly lethal physique did not achieve it through bodybuilding.

Ali’s footwork. Tyson’s ferocity. The kind of power that ends a fight before the second round. None of it came from a leg press machine or a cable stack. It was built from the ground up, because that is where all real athleticism originates.

Your lower body is the foundation of everything. The ability to sprint, jump, carry load across distance, or drag a grown man from a burning building. All of it starts from the legs up. The lower body generates 70-80% of the force in every athletic movement you will ever execute. Sprinting. Punching. Changing direction. Climbing. Every man who has ever moved with lethal intent understood this.

Yet most men don’t train legs, or they half ass it…

They are too busy chasing beach muscles. Chest, biceps, abs. The mirror muscles. The aesthetics with no engine behind them. And they wonder why they strain a hamstring the first time they sprint. Why their body looks capable but falls apart the moment life demands real output.

Machine-based bodybuilding builds a physique. It does not build a lethal one.

This is the blueprint to build a lethal lower body.

PILLAR 1: FORTIFICATION PHASE

This is the bedrock. Before power, before elasticity, before any of the qualities that make a lower body truly dangerous, you need to be able to produce force.

Raw strength is the foundation every other pillar is built on. Without it, everything else has a ceiling.

The standards you are building towards:

• Front Squat: 1.5x bodyweight

• RDL : 2x bodyweight

THE SQUAT PATTERN: FRONT SQUAT

The back squat is the classic. The front squat is the upgrade.

Loading the bar on your front rack demands a rock solid core that the back squat allows you to cheat around. Your torso cannot cave, your upper back cannot round, your wrists cannot be weak. Every structural deficiency you have gets exposed immediately.

It also simultaneously develops wrist extension strength that carries over to everything from combat sports to carrying load. It is two adaptations built in one movement.

Most men avoid it because it is harder. That is exactly why you should prioritise it.

THE HINGE PATTERN: ROMANIAN DEADLIFT

The conventional deadlift builds strength. The RDL builds the hamstrings that make you explosive.

The distinction matters. The RDL keeps constant tension through the hamstrings across the full range of motion, rather than releasing it at the bottom like a conventional pull. This develops the posterior chain in the lengthened position, which is precisely where sprinting, jumping, and change of direction demand the most from you.

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PILLAR 2: SINGLE LEG STRENGTH PHASE

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Why are men so obsessed with gangster movies, mob bosses & outlaws?

The most critically acclaimed films ever made are about criminals.

The Godfather. Goodfellas. Scarface. The Sopranos.

Men who would never dream of breaking a law in their lives have watched these obsessively. Some of them dozens of times.

Academics call this “problematic masculine fantasy.”

Therapists call it “glorifying violence.”

They’re both wrong.

Because this isn’t about crime or hurting innocent people. It never was.

Men don’t love gangsters because they want to rob banks or move product.

They love gangsters because the gangster symbolises the version of themselves they'd unleash if the rules disappeared.

THE REALITY OF MODERN MEN

Look around you.

Everything has been padded, permitted, pasteurised and pre-approved.

You cannot say the wrong thing. Cannot take the wrong risk. Cannot offend the wrong person. Cannot move through the world without a waiver, a disclaimer, or a diversity training module standing between you and any experience that might actually test you.

This is the most sanitised, risk-managed, liability-conscious civilisation in human history. And it is making men soft in ways that would be unrecognisable to their grandfathers.

A generation ago, kids roamed entire neighbourhoods on bikes from sunrise until the streetlights came on. Nobody knew where they were. Nobody needed to. They were building something: scraped knees, broken bones, pecking orders sorted out behind the school, and the quiet confidence that comes from navigating the world without a safety net.

That childhood no longer exists.

Today’s boy is helmeted, scheduled, supervised, and screened. His aggression is medicated. His competition is eliminated (everyone gets a trophy). His natural dominance hierarchies are dismantled before he’s old enough to understand what they were for.

Then he grows up.

And he enters a world of open-plan offices, HR departments, and mandatory sensitivity training. A world where the sharpest edges of his personality are a liability. Where the instinct to compete, to dominate, to build and protect and push, is something to be managed rather than channelled.

He commutes. He attends meetings. He gets performance reviewed by people he could outwork in his sleep. He comes home, opens Netflix, and watches a man in a thousand dollar suit tell a roomful of made men that he will not be disrespected.

And something in his chest recognises it.

Not the crime. The freedom.

The gangster operates in a world with real stakes, real consequences, and real rewards. A world where your reputation is built through action, not optics. Where loyalty is tested under actual pressure. Where the hierarchy is earned, not assigned by a committee.

It is the photographic negative of the milquetoast existence modern civilisation has engineered for men.

The hunger hasn’t disappeared. It’s just got nowhere legitimate to go.

That’s the crisis. And the gangster film is the pressure valve.

This article is going to cover the 3 core reasons men love gangsters & uses The Godfather & Peaky Blinders as reference points…

RESPECT IS THEIR #1 CURRENCY

Not liked. Not tolerated. Not managed.

Respected.

There is a scene in The Godfather where a man comes to Vito Corleone on his daughter’s wedding day asking for justice. He doesn’t go to the police. He doesn’t file a complaint. He doesn’t post about it online.

He goes to a man he knows will actually do something about it.

Because Vito Corleone has built something that cannot be manufactured, purchased, or faked: the kind of respect that makes men cross rooms to shake your hand and think twice before crossing you.

The modern man is starving for this.

Not the fear. Not the violence. The weight. The feeling that your presence means something. That your word means something. That when you walk into a room, the room knows it.

Instead, the modern man is in a constant state of suppression.

He’s ordered around by his boss, his wife, his mortgage, his algorithm, and a government that treats him like a liability. A society that mistakes his compliance for contentment.

He has been told, repeatedly and from every direction, that the desire to be respected is ego.

That wanting to command a room is arrogance.

That the instinct to be the most capable, most formidable man in any situation is something to be managed, medicated, or apologised for, and it’s only getting worse for the young boys in this up and coming generation…

HANDLING EXTREME PRESSURE & HIGH STAKES

Every man has a weight he carries that nobody else can see.

But we are never taught how to deal with it…

Tommy Shelby came back from the trenches of World War One with the kind of damage that would have finished most men. Buried his trauma in whisky and violence. Carried betrayal after betrayal from the people closest to him. Watched men he loved die because of decisions he made.

And still showed up. Every morning. Took the meeting. Made the call. Held the family together with white knuckles and sheer force of will.

Michael Corleone never wanted the life. He came home from the war clean, educated, in love, determined to be something different from his father. Then the world took that choice away from him. Piece by piece. Person by person.

And he carried it. Without collapsing. Without asking anyone to feel sorry for him.

What men are watching in these scenes is not the composure of men who don’t feel anything.

It is the composure of men who feel everything and show up anyway.

This is the quality modern culture has completely failed to teach. Men are told to express, to process, to share, to heal. Nobody teaches them how to hold weight. How to absorb loss, betrayal, and pressure without being destabilised. How to feel deeply and still remain the steady hand the people around you need.

That tension, between what he carries privately and what he projects publicly, is what men recognise in their own lives every single day. Because most of them are living it. Carrying things nobody else can see, with no framework for how to do it without breaking.

The numbers reflect this. Men die by suicide at nearly twice the rate of women. Not because they’re weak. Because they were handed the weight and never shown how to carry it…

I know I never was growing up, and I’m sure many of you reading this feel the same way.

LOYALTY TO THEIR FAMILY

Strip away the suits, the power, and the mythology.

At the centre of every great gangster story is a man trying to protect something he loves.

Vito Corleone built an empire so his family would never be at the mercy of men like the ones who murdered his father and brothers in Sicily. Every decision, every alliance, every enemy made, was ultimately in service of one thing: the people sitting around his table on Sunday.

Tommy Shelby dragged himself through war, trauma, and criminal empire because the Shelby family name meant something. Because his brothers needed a leader. Because the alternative was watching everything he loved get picked apart by men with more power and less honour.

This is not loyalty as a concept. It is loyalty as sacrifice.

Strip away the suits, the power, and the mythology.

At the centre of every great gangster story is a man trying to protect something he loves.

Vito Corleone built an empire so his family would never be at the mercy of men like the ones who murdered his father and brothers in Sicily. Every decision, every alliance, every enemy made, was ultimately in service of one thing: the people sitting around his table on Sunday.

Tommy Shelby dragged himself through war, trauma, and criminal empire because the Shelby family name meant something. Because his brothers needed a leader. Because the alternative was watching everything he loved get picked apart by men with more power and less honour.

This is not loyalty as a concept. It is loyalty as sacrifice.

And it hits differently in 2026.

Because this is arguably the hardest era in modern history to actually provide for the people you love. A generation ago, a single income built a home, raised children, and left something behind. Today, two incomes barely cover the mortgage application. House prices have outpaced wages so aggressively that the basic male instinct to build a fortress for his family has become, for many men, the biggest challenge of their lives…

Most households now require both partners working full time just to stay level. Not to get ahead. To stay level.

The man who wants to be the sole provider, who wants his wife to have the choice to raise their children rather than outsource that to strangers, who wants to own something real and leave something real: that man is fighting an economic headwind that previous generations never faced…

It’s no wonder men respect the gangster that never accepted those constraints.

He looked at a system designed to keep men like him poor, powerless, and dependent, and he built his own economy. His own rules. His own way of ensuring the people he loved never wanted for anything.

His family is not a footnote to his ambition. It is the reason for it…

This is precisely why The Lethal Gentleman’s Club exists.

Not to glorify the gangster. But to give men a legitimate arena for the same drives.

The hunger for respect earned through capability.

The resilience built through physical and professional pressure.

The loyalty expressed through building something real for the people you love.

And if these qualities are something you wish to develop, consider subscribing.

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How many of you still think that ‘dirty bulking’ is still a valuable way to gain muscle?

That adding that extra body fat is worth the ROI…?

Look I get it, you do look bigger, when you have an aggressive bulk, but it’s not muscle you’re adding to your frame.

It’s fat. And not only that, but the negative downsides that come with gaining unnecessary fat to your physique.

This article is going to challenge the bro science method of ‘dirty bulking’ or even ‘bulking’ in general & give you a superior, elite operator framework to follow that have used successfully with clients world wide…

Dirty bulking has been part of the bodybuilding culture for the last 30+ years.

In fact, my father & uncle were both professional bodybuilders in Australia and swore by this method…

They would purposely gain as much size as possible, they didn’t care whether it was fat or muscle, the only priority was to look at big as possible at all costs…

And the costs? Heart issues in their late 40’s & many other metabolic issues that we will cover in more detail shortly…

GONE ARE THE DAYS OF THE DIRTY BULK

Now, if your one & only focus was to put on as much muscle tissue as humanly possible, you would think that being in a high calorie surplus would be the smartest decision, right?

Well, Helm’s tested this in a study in 2023, and found no statistically significant difference in someone who is in a 1000 calorie surplus, versus someone who is in a 200 calorie surplus…

The only minor difference was that of strength progression, but the negative health effects of adding body-fat, outweighs a slight increase in strength numbers…

The man eating 1,000 extra calories a day is building no more muscle than the man eating 200 extra. He’s just getting fatter, faster, and calling it a plan.

And the ROI on that fat? Catastrophic.

Once you cross 15% body fat, your entire hormonal environment turns against you:

• Testosterone tanks, estrogen climbs

• Libido flatlines

• Energy becomes unreliable

• Cortisol spikes

• Organ inflammation increases

• Cancer and cardiovascular disease risk go up

And this is the exact reason that we advise against this approach with our clients as health should always be the foundation of performance…

SO WHAT DOES THE ELITE OPERATOR DO?

Each of our clients falls into 1 of 3 objective categories:

• Sub 10% body fat

• 12-15% body fat

• 15% + body fat

For each of these scenarios we have a specific strategy, which we are going to discuss now…

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